The best business logos strive to act as a brand’s calling card, its face, the way it greets and interacts with the world. Whether you’re planning to launch an entirely new business venture or you’re retooling an existing business, your business logo should be front-and-center in design development.

You may think your business is too small to benefit from a professionally designed logo, but every business needs a great-looking logo, no matter its size. Your logo is a major component of your branding. It’s your one shot at a good first impression and if done well, your logo will be at the forefront of your small business’ success for years to come—so it’s worth investing in.